Brand guidelines · v1.0
clovertrials
Join a study. Help science. Get paid.
The idea
A lucky find, in good hands
Clover is the moment you stumble on something good. A four-leaf clover is rare, lucky, green and alive, and it’s a plant you’d find in a meadow, not a lab. That’s the feeling we want for clinical research: a fortunate opportunity, in a place that feels safe.
The name works on three levels. Health: the four leaves form a medical cross. Money: green is the color of cash and growth, and the honey-gold coin at the heart of the mark is the stipend. Trust: clover is a cover crop. It protects and enriches the soil it grows in, which is exactly what a good matching platform should do for the people on it.
Positioning in one line: the friendliest, most transparent way to get paid for advancing medicine.
Logo
The mark and the wordmark
Four rounded leaves whose negative space forms a plus sign, a stem for a touch of nature, and a honey coin at the center. The wordmark is lowercase Bricolage Grotesque: 'clover' in bold, 'trials' in medium green.
Primary · on light
Reversed · on dark
Mark · on honey
Mark · one-color
- Minimum clear space: the height of one leaf on all sides.
- Minimum size: 24px for the mark, 96px wide for the wordmark.
- Never rotate, outline, add a drop shadow, or recolor the coin anything but honey or ink.
Color
Green for health and money. Honey for the payoff.
Deep clover greens carry trust and the pharma heritage. Honey gold is reserved for compensation so the eye always finds the money. Warm cream keeps the whole thing inviting.
Clover 900
#0f472c · --clover-900
Hero and footer backgrounds, headline ink on light
Clover 600
#17884c · --clover-600
Primary buttons, links, logo leaves
Clover 100
#d6f5e1 · --clover-100
Tints, icon chips, active nav
Honey 400
#f5b942 · --honey-400
Compensation, the 'get paid' moments, logo coin
Honey 200
#ffe39c · --honey-200
Compensation panels and badges
Mint 200
#c6f3e6 · --mint-200
Pharma freshness, match reasons
Cream 50
#fdfcf8 · --cream-50
Page background. Warm, never clinical white
Ink 900
#0d1f17 · --ink-900
Body text. Green-black, not pure black
Typography
Bricolage Grotesque + Inter
Bricolage has personality: slightly quirky terminals, wide optical range, friendly without being cute. Inter does the quiet work in body copy and forms.
Display · Bricolage Grotesque
Get paid to move medicine forward.
H2 · Studies paying this month
H3 · Innovative Treatment for Type 2 Diabetes
Body · Inter
Lead paragraph. Clover matches you with paid, IRB-approved clinical trials near you. Compensation shown up front, a real guide by your side.
Body copy at 15px. Every listing shows compensation, visit count and location before you apply. Complete your health profile to see your best matches first.
Eyebrow label · 12px tracked
Components
Rounded, soft, and tactile
Pill buttons, 16 to 24px radii, and soft green shadows. Nothing sharp. Honey buttons are reserved for the single most important money-adjacent action on a page.
Compensation
$1,500 total
Voice
Warm, plain, and honest about money
Plain language
“You can leave at any time, for any reason.”
“Participants retain the right to withdraw consent.”
Money up front
“$1,500 total, paid across 14 visits.”
“Compensation may be available for eligible participants.”
Warm, not cute
“A real person answers every message.”
“Our chimp squad is swinging into action! 🐒”
Tagline
Join a study. Help science. Get paid.
Alternates
Good for you. Good for science.
Get paid to move medicine forward.